Bracing against the wind  

Tuesday, April 29, 2003

Amazon Subsidiary Alexa Sells Links to Competitor's Sites

Alexa is now selling space in their related links pages. Normally the related links are based on DMOZ category listings. However, if you have enough money, you can buy an exclusive listing on your competitor's sites. For example, when you visit ZoneEdit, a self-funded, but popular website, you get a link to UltraDNS - a well-funded, but less popular company. However when you visit the related links for UltraDNS, you see no mention of any competitors.

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